You will study the following areas as core units:
- Principles of Marketing
- Principles of Promotion
- Marketing Research Theory
- Consumer Behaviour and the Marketing Process
- Managing Distribution: An Introduction
- Principles and Practices of Selling
- Using Software Application Packages
Start Date: September
Entry Requirements: 1 Higher OR an SGA at Intermediate 2; OR 12 relevant SQA units OR an appropriate group of NQ units. Interview and experience.
